Who would be the target market(

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A. Think of an idea (preferably B2C) for a new product or service (1). Who would be the target market(s) (2), which of the four segmentation methods would you use and why? (4) How would you categorize the products? (3)

B. Now think of an existing product in the same industry (2) as your new product (from Part A). (2) Which PLC stage do you think this product is in? (2) Explain why? (4)

The numbers in parenthesis are points. Total 20 points.

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