Topic: Factor affect online consumer on purchase decision making in clothing industry
‘Factor affect online consumer on purchase decision making in clothing industry’. .
1. Abstract (not incl. in word count)
2. Introduction, background, aims and objectives
3. Literature Review
4. Methodology, Research Methods
5. Results, Findings
6. Analysis & Discussion
use both primary research and secondary research for the dissertation.
Primary research will be questionnaire. Please collect around 300 questionnaire and using the SPSS for findings and analysis (Mean, Descriptives, Std. Deviation, correlations, or anything). Please design the questionnaire. also need the SPSS data file to submit to the UK university.
use some secondary research for the dissertation.
Use one to two online clothing company (like ASOS.com) for argument to the theory and compare.
It is be best if ever data is in UK.
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