You and your group members should research a public company and write about their management of innovation and technology. This is not a paper on their use of IT.
1) Your paper should contain, but is not limited to, the following:
What is the history of the firm (be brief)?
What is the business of the firm/business unit?
What products and services are offered by the firm/BU?
Where do the products and services appear in the Product Life Cycle?
What is the business model of the firm?
What is the value chain of the firm?
What is the position of the firm re SWOT?
What is the competitive environment per Porter’s Competitive Forces Model?
What is the firm’s core competency (ies)?
How are they viewed by the competition?
How is the management positioned to handle innovation?
How are new product opportunities evaluated?
How are sustaining products handled organizationally?
How are new innovations handled organizationally?
What is the company’s track record for introducing new products?
What is your conclusion regarding this firm’s ability to introduce/manage
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