Each student must submit a 1,500 individual Executive Summary of their IMC plan for the product/service/brand they have chosen. As this is a very small word count per submission, the key skill for students will be to distil and synthesise the key information for management into a clear and concise report.

Each student is requested to select a product, service or brand of your choice, and develop an Integrated Marketing Communications (IMC) plan for the management of the company.

Each student must submit a 1,500 individual Executive Summary of their IMC plan for the product/service/brand they have chosen. As this is a very small word count per submission, the key skill for students will be to distil and synthesise the key information for management into a clear and concise report, the Executive Summary should contain the key sections of the IMC plan outlined below. Students are encouraged to make use of appendices to include data in their Executive Summary (such as any primary data, secondary data, budgets, meeting minutes, etc.) as part of an appendices at the end of their report.

In terms of developing a marketing communications plan for the product/service/brand, students are advised to follow the approach of Egan (2015: 100) who outlines the following stages of the process:

1. Where are we? (Analysis) 2. Where do we want to go? (Design) 3. How will we get there? (Implementation) 4. How well have we done? (Control)

PLEASE READ THE ATTACHED DOCUMENT FOR FURTHER INSTRUCTIONS. YOU SHOULD GET A BETTER UNDERSTANDING OF WHAT SHOULD BE DONE. ALSO, THE WORD COUNT SHOULD NOT INCLUDE THE INTRODUCTION, CONCLUSION AND REFERENCES.

Thank you


Calculate your order
275 words
Total price: $0.00

Top-quality papers guaranteed

54

100% original papers

We sell only unique pieces of writing completed according to your demands.

54

Confidential service

We use security encryption to keep your personal data protected.

54

Money-back guarantee

We can give your money back if something goes wrong with your order.

Enjoy the free features we offer to everyone

  1. Title page

    Get a free title page formatted according to the specifics of your particular style.

  2. Custom formatting

    Request us to use APA, MLA, Harvard, Chicago, or any other style for your essay.

  3. Bibliography page

    Don’t pay extra for a list of references that perfectly fits your academic needs.

  4. 24/7 support assistance

    Ask us a question anytime you need to—we don’t charge extra for supporting you!

Calculate how much your essay costs

Type of paper
Academic level
Deadline
550 words

How to place an order

  • Choose the number of pages, your academic level, and deadline
  • Push the orange button
  • Give instructions for your paper
  • Pay with PayPal or a credit card
  • Track the progress of your order
  • Approve and enjoy your custom paper

Ask experts to write you a cheap essay of excellent quality

Place an order

Order your essay today and save 7% with the discount code DISSERT7