This assignment requires you to write a 1750 word original essay / report critically evaluating Ryanair using the key frameworks of Global Business.
Case Study: Ryanair Case Study
International business trade theories (Legal, political, cultural, economics).
FDI (Greenfield, JVs, Franchising),
Strategy (Strategic Group Analysis, Industry Life Cycle, Porters 5 Forces, Value Chain, Ansoff).
You can use diagrams to explain frameworks.
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