Research for marketing

Using secondary data only, uncover an issue (problem or an opportunity) in the New Zealand marketplace where it would be necessary to conduct further primary research at a future date. The issue you choose must relate to one of the four areas of MARS (marketing, advertising, retailing or sales) – we suggest you choose the area you are most interested in studying further.
Once selected, you are to undertake exploratory research to gather sufficient information from a variety of secondary resources (including syndicated data) which enables you to provide a sufficient background to and understanding of the nature of the problem/opportunity that exists. You will use this information to reinforce the need for research to be considered.
From this content, you will then present a breakdown of the problem which would require investigation. This is to be written up in the form of a management problem, a research problem, research objectives and research questions. (Note that you are not to find the answers to the problem. You are only required to provide evidence to support the presence of the problem).
Introduction (approx 1/3 – 1/2 page)
– Brief intro to the company and the purpose of this document (and what it contains)
Background to the problem (approx 3 – 3.5 pages)
– Overview of key facts about the company (relevant to the problem)
– Comprehensive discussion of problems/opportunities facing company (situation analysis)
– Intended use of the research (why the research is needed)
Problem definition (approx. 1 page)
– Broken down into the 4 components of Management problem, Research problem, Research objectives and Research questions
– At least three research objectives are required and at least two research questions for EACH research objective
Conclusion (approx 1/3 page)
PLACE THIS ORDER OR A SIMILAR ORDER WITH US TODAY AND GET AN AMAZING DISCOUNT 🙂

Calculate your order
275 words
Total price: $0.00

Top-quality papers guaranteed

54

100% original papers

We sell only unique pieces of writing completed according to your demands.

54

Confidential service

We use security encryption to keep your personal data protected.

54

Money-back guarantee

We can give your money back if something goes wrong with your order.

Enjoy the free features we offer to everyone

  1. Title page

    Get a free title page formatted according to the specifics of your particular style.

  2. Custom formatting

    Request us to use APA, MLA, Harvard, Chicago, or any other style for your essay.

  3. Bibliography page

    Don’t pay extra for a list of references that perfectly fits your academic needs.

  4. 24/7 support assistance

    Ask us a question anytime you need to—we don’t charge extra for supporting you!

Calculate how much your essay costs

Type of paper
Academic level
Deadline
550 words

How to place an order

  • Choose the number of pages, your academic level, and deadline
  • Push the orange button
  • Give instructions for your paper
  • Pay with PayPal or a credit card
  • Track the progress of your order
  • Approve and enjoy your custom paper

Ask experts to write you a cheap essay of excellent quality

Place an order

Order your essay today and save 7% with the discount code DISSERT7