Promotional (Integrated Marketing Communications) of marketing mix strategy.

3D Printing case study : Promotional (Integrated Marketing Communications) of marketing mix strategy.

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3D Printing case study : Promotional (Integrated Marketing Communications) of marketing mix strategy.

5. The (reduced) marketing mix strategy (60 marks)

Based on your assessments and evaluations for points 1-4 of MakerBot and bearing in mind MakerBot‘s intermediate and longterm objectives, evaluate and provide appropriate recommendations for the following marketing mix elements of MakerBot:
• Product/Service strategy
• Distribution/Channel strategy
• Pricing
• Promotional (Integrated Marketing Communications) strategy
o List and briefly describe the main Marketing Communications channels currently used for this MakerBot in the UK.

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