Primary Research Interview

Primary Research Interview

conduct 3 real interviews with experts and fill the report form?

Primary Research Assignment – Interviews

Winning capstone teams often succeed not because of their business idea but because of the amount and quality of primary research that they conducted. Primary research

is crucial to learning tacit knowledge—rare and valuable information that cannot be Googled. Additionally, primary research is a vital business skill that helps

executives learn about emerging trends before competitors. Because primary research is a vital skill for future business and nonprofit leaders, I require you to

demonstrate proficiency in this area.

Over the semester, each student needs to conduct a total of six in-depth interviews with business, academic, and/or consumer experts. Since the interviews need to be

in-depth, you cannot count people you talk with in the Capstone Mixer.  For a team of 5 people this equates to 30 interviews of different people.  Interviews with

family members, students, and friends do not count. These interviews need to be conducted in-person, over the phone, or through webcams with six unique people. You

will submit a report on the purpose of your conversation, findings, and its effect on your business plan. The report form for these interviews is below and should be

completed for each interview.


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