From planning to action (4th ed.). Burlington, MA: Jones & Bartlett Lear (Chapters 8 & 9) Any reference can be used though.
Explain the need for public relations in health care. Approx. 150-175 words. This is the text I am using; Reference Hillstead, S. G., & Berkowitz, E. N. (2013) Health care market strategy: From planning to action (4th ed.). Burlington, MA: Jones & Bartlett Lear (Chapters 8 & 9) Any reference can be used though.
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