media giants

media giants

Order Description

Rationale: In class, we watched a CNBC documentary about Ted Turner and his media empire. For this assignment, you will watch another documentary about a media giant. Below you will find a list of documentaries you can choose from as well as likely places to access that content. You can watch the documentary with friends, so grab some popcorn and split the cost of the download. But, all of your research and writing must be done independently.

Directions: Below, you will find links to five documentaries on Media Giants from various industries. If none of these suit you, you can propose another documentary to the professor in writing no later than noon, Sunday March 29 for approval. After watching your documentary, you will engage in outside research on your Media Giant, gathering 5 additional sources about your Giant or his/her media innovation. You will write a 2-3 page paper using your research as outlined below. In addition, you will provide complete citations for all 5 sources that you have referenced in your paper.

This is an individual assignment. You will need to do outside research (as described above) to complete this assignment. Additionally, you partner must properly attribute and cite any ideas that are not your own — whether you are paraphrasing content from the class textbooks or directly quoting material using the APA Style citation skills you learned in class. You are responsible for every aspect of this project, including ensuring that it complies with NUQ Academic Integrity standards.

All assignments are submitted to TurnItIn, a plagiarism detection software program. Violations of academic integrity (intentional or unintentional) will be referred to the NUQ Academic Integrity committee.

Questions to Consider:

What struggles did your “Giant” overcome? How have his/her contributions changed the media industry? What is the significance of those contributions? What were the keys to his/her success? How can you apply lessons learned from the “Giant’s” success to your own career path?

Grading Rubric:

20 points: Quality of the outside research you do on your “Media Giant.” Use strong sources that Rovach and Rosenstiel would approve of based on The Skeptical Way of Knowing. HINT: Wikipedia isn’t on their list. Correct citation to sources in proper APA style is key.

20 points: Your discussion of your “Giant,” his/her innovations in the field and how those innovations will impact your future in media.

20 points: Connect your “Giant” and his/her innovations to the material we’ve covered in lecture and readings.

15 points: Writing matters. Proper usage, syntax, capitalization, punctuation and spelling are important. Organizational structure and professional tone are also key.

General Reminders about Written Work in INT 201:

All written work prepared outside of class is expected to be typed in a standard font (Times New Roman or similar) in a standard size (12 pt). It should be double-spaced with standard margins (2.5 cm). All written work prepared outside of class will be submitted electronically via Canvas by noon on the due date listed in the Course Schedule. No assignments will be accepted via e-mail, paper copy or under the professor’s door. Students are encouraged to take all written work prepared outside of class to the Writing Center for help with organization, syntax, grammar, spelling and other common issues.


CNBC TITANS: LEO BURNETT (father of modern advertising agency)

CNBC TITANS: STEVE JOBS (founder of Apple Computers)

CNBC TITANS: MERV GRIFFIN (entertainment media entrepreneur)

Bloomberg Game Changers: Rupert Murdoch (Links to an external site.) (founder of Fox News)

The September Issue (about Anna Wintour)

CNBC Titans are available for download on iTunes and Amazon Instant Video.

The September Issue is on Amazon Instant Video

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