MBA 700 Case Analysis Rubric
Hoover’s Industry Index (n.d.) describes aspects the TV broadcast and cable networks industry. This industry has seen acquisitions after federal restrictions were lifted, allowing for more cross-ownership of businesses among the different media (Hoover’s Industry Index, n.d.).
In fact, in 2013, Comcast completed its purchase of media conglomerate NBCUniversal from GE and strengthened its presence in the industry. Hoover’s Industry Index (n.d.) described this industry opportunity as follows: “A variety of digital platforms provides the TV broadcasting industry with new distribution channels and revenue sources.”
Select one of these top U.S. companies competing in this industry, listed below, and complete a more in-depth analysis of its strategy (if you see your chosen company for the final project on this list, do not choose it; select a new company to research for this assignment).
1. Once you have selected one of these companies, focus your analysis on Module Five topics to discuss how that company has strengthened its generic strategy through complementary strategic moves in this industry. In your analysis of its strategic moves, examine the timing of these moves.
2. Then, discuss this company’s strategies for competing in international markets. How does the company enter foreign markets, complete internationally, and leverage any operations internationally? Use topics from Module Six in your analysis. Can you recommend any additional strategies for international markets?
Include 6 to 8 double-spaced pages for your analysis.
Company Sales Employees Location
General Electric Company 147,359.00M 305,000 Fairfield, CT
Comcast Corporation 62,570.00M 129,000 Philadelphia, PA
The Walt Disney Company 42,278.00M 166,000 Burbank, CA
News Corporation 33,706.00M 48,000 New York, NY
Time Warner Inc. 28,729.00M 34,000 New York, NY
NBCUniversal Media, LLC 19,200.00M 30,000 New York, NY
CBS Corporation 14,089.00M 20,930 New York, NY
Viacom Inc. 13,887.00M 9,880 New York, NY
DISH DBS CORPORATION 13,151.60M 3 Englewood, CO
Liberty Interactive Corporation 10,054.00M 22,000 Englewood, CO
(Hoover’s Industry Index, n.d.)
Reference: Hoover’s Industry Index. (n.d.). TV broadcast and cable networks. Retrieved from http://subscriber.hoovers.com.ezproxy.snhu.edu/H/industry360/companiesList.html?industryId=1470
Requirements of submission: This assignment must follow these formatting guidelines: double spacing, 12-point Times New Roman font, one-inch margins, and discipline-appropriate citations. Page length requirements: 6–8 pages. Refer to this link for viewing and printing Turnitin paper feedback.
Instructor feedback: Students can find their feedback in the grade book as an attachment.
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