Marketing WK 1

Marketing WK 1

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use the following reference as primary…
Kerin, R., & Peterson, R. (2013). Strategic marketing problems: Cases and comments (13th ed.). Upper Saddle River, NJ: Prentice Hall.
**** Here is the link for this reference****
https://wps.pearsoncustom.com/wps/media/objects/7225/7398620/MGT400_Ch01.pdf

Using the CSU Online Library and the Internet, research a company of your choice to compile a SWOT analysis. Create a visual chart using Exhibit 1.1 on page 6 (Sample SWOT Analysis Framework and Representative Examples) in your textbook as a format guideline for submission. The SWOT analysis needs to include all four elements including the strengths, weaknesses, opportunities, and threats. A minimum of five selected internal factors (finance and management must be two of the five) and five selected external factors as demonstrated in Exhibit 1.1.
Evaluate the chart to determine current and future overall strategies based upon the organization’s business, mission, and goals.
Your paper submission should be a minimum of two pages in length. References should include your textbook plus a minimum of one additional credible reference.

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