Marketing – logistics – distribution strategy

Marketing – logistics – distribution strategy

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Coursework 1 Q & A:

Intro Case Study: Innovations in Distribution Strategy
This assignment readings feature a discussion of logistics, including a case study of the future of same-day delivery. This case illustrates how companies can find competitive advantages through becoming better at logistics. Home delivery, as a service logistic, has been popular in the United States since the end of World War II and the advent of suburban growth. More recently, the service has once again been increasing in popularity for many reasons that may vary from target market to target market. For example, when Tom Monahan created Domino’s Pizza, the market for pizzas on college campuses was very high. Therefore, when Monahan started his Domino’s business, he decided to offer free home delivery guaranteed within 30 minutes.
More recently, Amazon and other online retailers have begun experimenting with same-day delivery. This brief case (two pages) considers the question of whether same-day delivery is going to expand or disappear in the future.
For this coursework, read the Chopra case study article and review the readings on logistics.
———–Question and Answer————–
***Answers to the following questions, making sure your response is cohesive and well-reasoned:
A) What are the characteristics of businesses that can succeed with same-day delivery?
B) What are the potential trade-offs when companies consider this type of service to offer to their customers?
C) What factors related to innovation would increase the likelihood of success and why? In formulating your response, consider the following along with any other factors that you think are important:
1) Does home delivery reduce any costs?
Is the location of warehousing facilities important?
2) Can multiple customer orders be bundled together (urban versus rural market)?
3) Is the inventory mix important (e.g., simple or complex)?
4) Are there transportation or technology advances available?
*Answer each section and section off coursework by each question
No plagiarism and answer all questions. Headings within paper must be the questions above. Thanking you in advance. I will upload reference.
Reference:
*Chopra, S. (2013, May 13). Cases: The future of same-day delivery: Same as the past? Watertown, MA: Harvard Business Publishing. Retrieved from https://cb.hbsp.harvard.edu/cb/pl/26533289/26533291/7f43a269c161feb57865f9c88bd8a753
For your assignment, you explore how companies are expanding their services and products to customers through a new type of delivery—same-day. The authors describe some of the considerations Amazon, Walmart, and e-Bay had to take into account before rolling out such a new and potentially risky endeavor.
Reference 2:
*Lam, K. C. J., & Postle, R. (2006). Textile and apparel supply chain management in Hong Kong. International Journal of Clothing Science and Technology, 18(4), 265–277.

What do you do when you produce a product that has a short shelf life, such as apparel that goes out of fashion more quickly than it can be produced? Add to that the difficulties in getting goods to international buyers and trade restrictions, and you will get a sense of some of the supply chain problems faced by the organization featured in this article. The authors describe what it takes to get a product from raw materials to final customer via supply chain in their research into the Hong Kong textile and apparel industry.

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