Management in International Business
Within the Discussion Board area, write 400–600 words that respond to the following questions with your thoughts, ideas, and comments. This will be the foundation for future discussions by your classmates. Be substantive and clear, and use examples to reinforce your ideas.
Define the following modes of entry into foreign markets:
• Switch trading
• Counter purchase
• Licensing, franchising
• Strategic alliances
• Equity joint ventures
Additionally, discuss the following:
• Motives, advantages, and disadvantages of each term above
• Overall control issues and risks
• If you were an international clothing manufacturer who was looking to reduce costs and improve efficiencies, which do you think is the entry mode that promises the best success?
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