generic Business-Level strategy

generic Business-Level strategy

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As we discussed earlier in the semester, a B-L Strategy represents an integrated and coordinated set of commitments and actions designed to gain a competitive advantage by exploiting core competencies in specific, individual product markets. In developing (or formulating) a B-L Strategy an organisation is determining:

This week we looked at a model of generic B-L Strategies that were developed by Michael Porter in 1980. This model outlines a number of strategic options that an organisation might adopt.

For this discussion board you are required to outline

what you see as being the strengths and weaknesses of just one (1) of the generic B-L Strategies developed by your answer by example .

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