Evaluate the merits and drawbacks of the channel options in relation to the target audience, your product or service, and the timing of the launch phase.
Discuss the marketing communication channels available for the domestic and international markets. Evaluate the merits and drawbacks of the channel options in relation to the target audience, your product or service, and the timing of the launch phase. Select the communication channel that is best for marketing your product or service in the domestic and international markets. Discuss the reach of each communication channel.
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