Ethnographic research assignment

Ethnographic research assignment

Order Description

Cultural competence requires the ability to step outside one?s cultural comfort zone and learn about one?s own culture by comparing and contrasting it to other cultures. ?For this assignment you must select a cultural group that is different from your own and make an effort to respectfully and substantially obtain insights about this culture. ?You are not limited to Hispanic cultures for this assignment. ?Please take a broad definition of culture beyond race and ethnicity. ?Consider conducting ethnographic research on groups such as same sex married couples, EDM (electronic dance music) culture, Muslim culture, etc. ?If you have trouble finding people to interview or events/activities to observe, post a message on the message board and ask for help from me and you colleagues.
Assignment Instructions
Select a cultural group to which you do not belong, and conduct a brief ethnography using three methods:?
secondary internet research about the consumer behavior of members of this culture;
?two interviews with members of this cultural group about their consumer habits and marketing preferences;
participant observation by participating in an activity or event in which your selected group participates and in which you would not normally participate (e.g. ceremony, party or celebration; traditional food; sports or artistic event; shopping, house cleaning, beauty ritual, etc. ? must be culturally-bound activity,?i.e. not an academic lecture or press conference.?
You will submit a 3-5 page (double space) report of your experience trying to understand a new culture and what insights you gained that would influence marketing strategies. ?You must include a final section with specific recommendations for messaging and strategies to reach this cultural group.

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