discussion broad

discussion broad

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Forum Description

Open this folder to view and participate in this week’s discussion.

We will be considering the design of a survey administered to the Primus sales force: Primus Sales Force Survey revised(1).pdf

First, critique the survey questions, drawing on the lecture and the article by Hutton in the Melcrum magazine (posted in the Week 2 Reading folder). Criteria should include clarity of wording, whether responses will provide actionable information, and methodology — all the questions in the survey use a 7-point Likert scale. Y

Second, in reviewing the survey results, identify 3 patterns or findings that require immediate attention from the Primus communication team.

Your post (300-400 words in length) is due by Sunday, 5/31 and is worth 4 points. There is no need to reply to other student posts.

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