(The current position is that, given that the competition in 2012/13 was strong because a wider variety of chocolates entered the market coupled with the fact that the economy was in recession, Crunchy chocolates sales dropped significantly. However, the demand for Crunchy chocolates declined steeply not only as a result of the above, but also mainly because Crunchy has been linked to food Poisoning.
All of the above factors, in particular the link to food Poisoning, have resulted in a severe downturn in Crunchy turnover. The company is currently in acute financial trouble.
The Crunchy board of directors has therefore decided to employ a business consultancy to analyse what can be done to overcome the current problems.)
The aim is to analyse a problem in a business and write a case study report. This requires you to identify a current problem in an existing business, analyse the problem, provide solutions, evaluate those solutions and then draw recommendations to present to the business to help them improve the situation. You will need to undertake the following:
1. Identify a business which is experiencing a problem. Choose a business which is most relevant to your business interest and knowledge.
2. Research the causes and consequences of the problem the business is experiencing
3. Come up with at least three possible solutions to the problem and evaluate these solutions.
4. From the solutions, offer one or two recommendations to present to the Board of Directors which could help them overcome the problems.
You will need to use sources for this. Write the names of all sources you have used and the authors in a List of References section at the end of your paper. Please follow Harvard conventions when citing in text and writing a list of references, this will be covered in the classes.
1- good vocabulary
2-the language should be clear and simple but also it should be academic
3-the sources need to be online so journals or articles and their link should be shown in the list of references 5 will be enough
4- the company you chose have to be fake
5-you can choose any business but again keep it simple for an example energy drink company
1. Executive Summary
2. Problem identification and analysis
3. Generation and evaluation of solutions
List of references
Essential Sources -the sources need to be online so journals or articles and their link should be shown in the list of references 5 will be enough
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