a complete characterisation of the 5 key strategic operations performance objectives of organisations in general, namely: Quality, flexibility, speed, dependability and cost.

You are required to write a report based on a specific organisation of your choice. You can choose an organisation of any type (manufacturing or service), sector (private or public, e.g. a government agency or department) and size (small, medium or large corporation).
The report should address key theoretical and practical aspects related to the subject. The theoretical part of your report should provide
1- a complete characterisation of the 5 key strategic operations performance objectives of organisations in general, namely: Quality, flexibility, speed, dependability and cost.
2- Discuss the internal and external perspectives of these performance aspects, i.e. what they represent for organisations what they represent for customers.
The practical part of your report should be developed through
a specific discussion of how these performance aspects apply to the organisation of your choice, i.e. what each performance aspect mean in the specific business context of the organisation.
Finally, you are expected to
1- identify performance shortcomings in the organisation being discussed in the light of the performance objectives
2- being considered and propose possible improvements. Discuss the challenges you think the organisation may face to implement the suggested improvements.

Assessment Breakdown
1. (10% of word count)
Introduce the company you have chosen to focus your report on. Describe
a) Which organisation is it?
b) What are the main products and/or services provided by the organisation?
c) Who are the main target customers and competitors?