Campaign Critique Template

Campaign Critique Template

Campaign name

Implementing organisation

Campaign website
(if available)
Overall goal and Objectives
(while you explain the goal, please mention briefly what the background problem is. For example: high HIV rate in the country; frequent human rights abuses; unregulated industry/sector, etc)
Geographical location
(which are the countries where the campaign is implemented?)
Target audience(s)

Approach
(advocacy, social marketing, participatory, multi-pronged)
Dissemination channels
(please list the channels or materials)

*Research and choose an existing social change campaign currently being run by one of the United Nations agencies (e.g. FAO, UNDP, UNESCO, UNICEF, UNIFEM, UNAIDS, WHO) or an NGO. Fill in the key information above then write a critical evaluation of different elements of the campaign in additional pages. Relate the unit readings and/or other relevant literature in your discussion of the campaign.

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