Assignment brief
Unit number and title    Unit 6: Creative and Innovative Management
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The purpose of this assignment is to understand how creative and innovative management systems are built and run in organizations.
You are assigned to a CIO (Chief Innovation Officer) position of a big scale company. You have an experience of 22 months in this company. In this period of time, you built a system to uplift creative and innovation management processes. In the end of your second year, you are supposed to write a report about your executions as CIO from the date you assigned to this position. In your report include the following:
Give brief information (sector, location(s), number of employees, main processes, structure, your position) about the company you work for. (max. 1 page)
(* If the learner is not working actively in a company, s/he should choose a company and take the approval of the lecturer before the course ends.)
Before beginning to Tasks below, please give a brief information about the institution/company/ organization you work for. The information should cover only: Name of the company, Employee number, Locations, Main departments, Any specific success for the last 5 years. (not more than 150 words, no figures or charts)
1.1. Evaluate current creative and innovative management processes in your organization for all dimensions of “Innovation Assessment Check-list” given to you by Tutor. Describe the procedures and make evaluations and comparisons with other departments/organizations. (A.C. 1-1)
1.2. Explain how to lead others to positively embrace innovation and change in your organization. Fill out the “Leadership Style Inventory” and evaluate your leadership style with pros and cons. (A.C. 1-2)

2.1. Give details of your organization’s «mission» and «vision» statements. Assess the influence of vision and mission on generation of creative and innovative management processes in your organization. Explain your thoughts and compare with benchmark organizations’ mission and vision statements (A.C. 2-1)
2.2. Choose an improvement idea of your own related with your job. Assess your idea’s risks/benefits and feasibility using analytical tools.(A.C.2-2, A.C.2-3)
2.3. Explain the change process you experienced in near past by using one of the change models shared in class. (A.C.2-4)

3.1.Choose an improvement idea of your own that is implemented at work in near past and make your evaluations for below questions:
3.1.1. Who were the stakeholders and how were they affected by this implementation?
3.1.2. How did you motivate them to change their way of working with your new idea?
3.1.3. How did you produce an appropriate rationale to persuade stakeholders about the benefits of your creative and innovative management idea? (A.C. 3-1)
3.1.4. How did you communicate your idea with stakeholders? (A.C. 3-2)
– What were the key goals and targets of your plan, How did you establish your key goals and priorities for implementation? (A.C.3-3)
3.1.5.    How did you get feedback from stakeholders? (A.C.3-3)
Submit your study in minimum 1200 words.

4.1.    Choose one of your experiences related with change in which you took part directly or leaded.
4.1.1. Assess the barriers to the implementation of a creative and innovative management idea in your organization (A.C.4-1)
4.1.2. How did you plan your strategy to overcome identified barriers to the implementation of a creative and innovative management idea in your organization? (A.C.4-2)
4.1.3. Explain your strategic plan for overcoming barriers. How did you ensure relevant stakeholders in your organization? (A.C.4-3)


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Academy of Management Journal (Academy of Management) British Journal of Management (John Wiley and Sons)
California Management Review (University of California, Berkeley) EuroMedia (Advanced Television Ltd)
European Management Journal (Elsevier)
Global Trade Review (Exporta Publishing and Events) Harvard Business Review (Harvard Business Publishing)
Journal of Management Studies (John Wiley and Sons)
Management Today (Haymarket Business Media)
MIT Sloan Management Review (Massachusetts Institute of Technology)

Websites    Advertising Standards Authority    British Broadcasting Corporation    The Benchmarking Network Inc    Learning materials and case studies    British Council    Business search engine on business background    Chartered Institute of Personnel and Development    Public service information    BNET – for articles in more than 500 publications    Financial Times archive    Institute of Leadership and Management    Information Commissioner’s Office –data protection and freedom of information advice    International Quality Systems Directory Chartered Management Institute    Mintel International on consumer markets    The Times and Sunday Times archive    Office for National Statistics

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